Spirit Box
Haunted Hotel
Spirit Box Haunted Hotel is a hospitality destination and a haunted attraction. Guests can spend nights in the same hotel that operates as a haunted house. The perfect vacation spot for those who love the weirder things in life.
I took a lot of inspiration from working at the Bates Motel and Haunted Hayride when creating this branding. I also looked at other local haunted attractions and real haunted hotels to create a spooky but trendy look.
This project was created with instructor Soonduk Krebs
at Tyler School of Art and Architecture.
Final logo design
Early logo designs based on the Langham Hotel in London.
I used the process of image tracing the hotel as well as physically tracing the outlines of the hotel in order to be able to highlight the main components of the building. At first, a lot of inspiration came from haunted house logos, but later on, I took more inspiration from high-end hotel logos in order to combine a look to be creepy, but expensive.
Final Work
The final work below includes brand guidelines, deliverables such as hotel merchandise and employee uniforms, as well as a website with social media advertisements.
Image of what the main entrance would look like
Early mood boards to show inspiration behind the project
Image from Universal Orlando Halloween Horror Night
